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The leading American showcase for the burgeoning technology of Near Field Communications arrives in Austin with an expanded look at NFC devices and add-ons, the status of the growing NFC ecosystem, the growing world of NFC-enabled payments and other applications, NFC security and other implementations, and global market forecasts.
Conference presentations leverage the extensive experience and resources of Smart Card Alliance and NFC Forum, both widely regarded as leading voices for the application of this technology. Co-presented, this year, with additional support from NFC World Congress, an industry leader in European NFC markets.
With over 320 million NFC devices in place and more on the way, the market is expanding for applications and services enabling quick transactions, ticketing, digital content exchange, adverting and marketing services, secure identification, physical and logical access, social networking and communication between electronic devices.
The Chairman of the NFC Forum will update us on the NFC Forum’s vision of the global NFC marketplace and how it is transforming consumer electronics.
From mag stripe to chip, plastic to mobile—payments continue to evolve. From this session, gain insight into what role new technologies will play in how consumers interact and transact.
This session will examine how NFC adds to the consumer shopping experience and solves problems related to payments security at the same time. Moderator: Siva Narendra, Tyfone
As a financial industry leader and mobile banking innovator, Capital One has deployed several NFC-based mobile wallet solutions. This session will look at the drivers behind them choosing different solutions to respond to the consumer attitudes towards mobile that are evolving and maturing over time.
GSMA will share details of current implementations of NFC that Mobile Network Operators (MNOs) have deployed and some best practices they have learned.
This session will look at how applications using one mobile technology has limits, but when combined to leverage features available from multiple technologies, they unlock the true potential of mobile services.
NFC Forum, Sony
Smart Card Alliance